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PDF Piwik Web Analytics Essentials

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Web Analytics For Dummies. Actionable Web Analytics.

Piwik as an Alternative? | Cardinal Path Blog

Live Action Hero. Getting your business wired: using computer networking and the internet to grow your business. Move Your Church to Action. Cult of Analytics: Driving online marketing strategies using web analytics Emarketing Essentials. Everything To Gain. Starring You! Carefully analyze your traffic from search engines. Monitor page visibility and take a look at the keywords that bring more traffic to your website.


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Thanks to this dashboard, you can provide all stakeholders with basic metrics, traffic volume, number of conversions, as well as highlight which medium brings the best results and which one is creating a hole in your budget. Gather all information about your email campaigns in one place. Find out which one drives more traffic, which exact messages resonate with your readers, and what content you should review and improve.

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Also, you can have a look at all clicks, sends, and opens. Examine and measure all metrics related to social media channels. Check out which platforms bring the most traffic to your website and which pages are the most viewed. Split the traffic across countries and see which ones are driving the highest number of visits to your site. Study location data to see where the most active and engaged audience is and how it impacts your conversions.

Verify which pages, posts, and materials spark the most interest among your visitors and find out what the user engagement metrics are. Discover what particular bits on your site propel conversions. Report on the traffic from different devices, browsers or operating systems.

Find any problems that can occur on different platforms or software. Uncover and address technical issues on your site that might ruin the user experience. Find out which pages take too long to load and how different browsers and operating systems impact the page rendering time. Find and fix Page errors. Take a quick look at all conversions gathered in one place. Check how many you can report on and what the rate is.


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Learn which sources and entry pages work the best and bring users to your site. Get to know all the core metrics that tell you how visitors interact with your site and whether they find it attractive or not. Learn about the percentage of returning visitors, average time spent on a page, and additional metrics regarding the most visited pages. As you can see, creating analytics dashboards in Piwik PRO is technically easy, but the hardest part comes in selecting the right data. On top of that, you should design reports with the particular reader in mind so they will get the most out of them.

Well-thought-out dashboards let you simplify data into manageable pieces, enabling you to identify what you are doing right and what needs tweaks and improvements. We hope that you find this post helpful in your reporting strategy. However, if you would like to get more information on this subject, reach out to our experts and they will be glad to help you. Specializing in issues of on-site and off-site personalization.

Piwik: Open source web analytics

Transforming technical jargon into engaging and informative articles dedicated for digital marketers and web analytics specialists. LinkedIn Profile. Tech savvy Performance Marketing Specialist.

Piwik Web Analytics Essentials

August 8, by Karolina Matuszewska. SEO dashboard Carefully analyze your traffic from search engines. Click to enlarge. Email campaigns dashboard Gather all information about your email campaigns in one place. Social media dashboard Examine and measure all metrics related to social media channels. Location analysis dashboard Split the traffic across countries and see which ones are driving the highest number of visits to your site.

Technology dashboard Report on the traffic from different devices, browsers or operating systems.

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Website performance Uncover and address technical issues on your site that might ruin the user experience. Conversions dashboard Take a quick look at all conversions gathered in one place. User engagement Get to know all the core metrics that tell you how visitors interact with your site and whether they find it attractive or not. Contact us.